Product feedback tools provide insights into how users experience your platform or app. The right feedback tool can transform product development for teams allowing you to improve features based on feedback and eliminate costly user churn while driving up product adoption.
Once you select and onboard a product feedback tool, you can
- Build a better user experience for customers
- Improve product roadmapping and prioritization
- Identify bugs and issues before customers do
- Get insights into what users want and think
In this guide, we identify the top product feedback tools to help you select the right tool for your team.
What is product feedback?
Product feedback (also called user feedback) is the opinions expressed by users regarding their experiences and satisfaction levels with your product. This feedback can be collected through several means, including digital surveys, user interviews, customer support tickets, one-on-one calls, reviews, social media, and more.
Throughout the entire product development process, organizations typically gather feedback at each stage, starting from the initial concept. This ensures alignment with strategic, business, and customer goals. Even after the product is launched, organizations continue to capture feedback to ensure it meets and fulfills customer needs.
#1 Sprig (Yours Truly)
Not only is it important to get feedback at each stage of product development, but it’s also crucial to get feedback at the different stages of user interaction with the product. For example, you’ll want to know what users think about the onboarding process in addition to what they think about the entire product.
Sprig is the flagship product feedback tool for getting in-product feedback. Sprig works to go beyond traditional product feedback to provide insight into why your customers take certain actions by combining the power of in-product surveys and session replays with AI analysis.
With in-product surveys, product teams are able to directly ask users what they think about specific parts of the product and solve issues like churn or low feature adoption using these results. With Sprig Replays, product teams can also get a front seat to how users interact with the product at key moments.
Sprig AI then summarizes survey results in real-time to instantly identify product issues and recommendations.
Product feature overview:
- In-Product Surveys: Sprig is known for its in-product survey capabilities and advanced targeting which enables teams to trigger Surveys based on specific user actions already tracked in the product.
- Sprig AI Analysis: Product teams can turn user Survey responses into actionable product learnings with Sprig’s GPT-Powered AI Analysis. Sprig’s recently released Product Insights Feed also centralizes all of the most relevant and interesting insights from across all of your Sprig studies into a single, easy-to-navigate feed.
- Sprig Replays: Sprig Replays allows you to record a user's screen, providing you with short, insightful clips of exactly what your users are seeing and doing within your product. Unlike any other tools in the space, Sprig enables you to pair Replays with In-Product Surveys to connect users' sessions and sentiments.
- Prototype Tests: Sprig also features prototype testing so that you can test designs before you build. This means you ensure new products and features hit the mark on launch day.
Why we picked this tool for 2024:
Industry leaders aim to get ahead of their competitors by employing product feedback that go beyond customer analytics. They want to know exactly what their users think about their product to deliver the best possible experience.
We picked Sprig (and we might be biased) because it is the only product on the market that delivers the why behind user actions. In-Product Surveys tell you exactly why users took certain actions.
#2 Hotjar
With its combination of heatmaps, surveys and session recording tools, Hotjar is a powerful feedback tool for websites and apps. It enables you to connect with your users on a deeper level, comprehend their actions, and integrate the customer's voice (VoC) into your decision-making process.
Hotjar's heatmaps and session recordings tools delve into user behavior, providing context to qualitative feedback. This assists in uncovering the reasons behind customer comments and interactions.
For example, if you're receiving unfavorable feedback about a particular product feature, you can review session recordings to understand the underlying cause. These playbacks capture user actions on your site or product, allowing you to identify instances of frustration, such as rage-clicking or visible signs of dissatisfaction.
Why we picked this tool for 2024:
Hotjar was created with the primary focus of understanding people’s interaction with a website using heatmaps, and this tool is still the standout choice for website analysis. Compared to its competitors (such as Crazy Egg) it is more accessible with the free plan option and is consistently rated well on sites like G2.
Wondering about the difference between Sprig and Hotjar? Check out our guide: https://sprig.com/sprig-vs-hotjar.
#3 Typeform
Typeform features engaging surveys and forms that are easy to use and easy to customize. With its focus on customizable designs, you’ll be able to better tailor your form to your audience and get more responses.
It also integrates with some of the most popular tools such as Slack, Airtable and Google Sheets and features live tracking so you get the most timely data on your users.
Why we picked this tool for 2024:
According to G2 reviews, Typeform is incredibly easy for product teams to use so that there’s very little work to get started. Product teams also say that there are many ways to customize the forms, ensuring people actually fill out your forms.
#4 Chisel Labs
Chisel Labs offers product management software, including tools for customer feedback, team alignment, and roadmap management.
Their product feedback tool features an “Idea Box” to help capture, curate, organize and prioritize your ideas. According to the website, an idea can be customer feedback, a feature, or a product enhancement.
Chisel Labs also has a survey tool to help to conduct pre-launch user needs assessment surveys and post-launch usability feedback surveys.
Why we picked this tool for 2024:
Chisel Labs combines feedback tools with roadmapping tools to provide product managers with a fairly comprehensive tool.
Their roadmapping platform offers a “Treeview” to help teams break down their product into components (epics) and features (stories). Products and features in development can also be organized into the Kanban view for agile development.
#5 Zonka
Zonka Feedback is a user-friendly omnichannel feedback collection and analysis system designed for businesses. It simplifies the process of gathering and understanding feedback from customers, visitors, users, and other target audiences.
Its key features include software for collecting feedback through customized forms on mobile devices. Similar to the other tools on our list, the surveys can be customized and deployed across various channels, including emails, apps and websites.
Why we picked this tool for 2024:
The tool has strong reviews across G2 and users say that it is easy to use, features great templates and has strong customer service.
Need more guidance on product feedback tools? Review these guides:
https://sprig.com/blog/qualtrics-vs-surveymonkey-vs-sprig
https://sprig.com/blog/hotjar-vs-fullstory-vs-sprig
https://sprig.com/blog/best-session-replay-tools-for-user-insights