Finding product-market fit with the highest value users

Industry

Consumer

Use Case

Product

An app builder increases sign-ups by 20% and activation by 24%.

Thunkable is a low-code platform designed to enable anyone to build their own mobile app without code. The product, which initially launched as an educational tool, realized it needed to shift focus to reach a broader market. To effectively serve its new audience, comprised primarily of professionals, it was essential for Thunkable to understand the needs of these users, and to ensure its product roadmap was aligned to their priorities.

Must accelerate growth for multiple audiences

Thunkable was already being used by a number of audiences. In order to provide the best possible experience to its target users, the company needed to differentiate the needs and pain points of this segment. However, Thunkable did not have a staff user researcher to conduct in-depth surveys and user interviews. Deeply understanding their new audience was critical to building a product that resonated and provide a best-in-class solution. Further, while these were all critical questions for the business, Thunkable had limited development resources to devote to implementing a new tool.

Identify opportunities to improve the experience

With UserLeap, Thunkable was able to uncover the segments users represented and identify the product enhancements that offered the biggest opportunities to improve the experience for the users it cared about most. Best of all, opportunities were identified and prioritized for them within the UserLeap platform, with no effort required on the part of Thunkable’s team.

As an unexpected bonus, UserLeap was extremely easy to implement. It was up and running within hours, with the UserLeap team always on hand to answer questions and provide support.

We often focused on the features that enabled users to build more complex and powerful apps—what we forgot was that the tutorials and tooltips were as much a part of the product as the features themselves.

Albert Ching

Head of Product

Product changes that mattered most to increase revenue

Thunkable’s partnership with UserLeap has enabled its team to increase homepage sign-ups by 20% and improve new user activation by 24%. By focusing on the product changes that mattered most to its target customers, Thunkable has become an increasingly essential tool for its users, offering an experience that simply isn’t available elsewhere.

One of the most useful insights Thunkable was able to derive from UserLeap was an understanding of how important help documentation is to its users. According to Albert Ching, Thunkable’s Head of Product, “We often focused on the features that enabled users to build more complex and powerful apps -- what we forgot was that the tutorials and tooltips were as much a part of the product as the features themselves.”

Thunkable is currently investing in a substantial redesign of its core product. With UserLeap as a partner, Thunkable has the confidence to make big bets, knowing they are grounded in a clear understanding of customer needs.

Thunkable’s partnership with UserLeap has enabled its team to increase homepage sign-ups by 20% and improve new user activation by 24%.