Create Better Content

Learn what type of content is resonating with your users, and where you can make improvements

About this collection

Great content is a powerful way to attract new customers, engage existing ones, and build your brand. Use this collection to better understand your readers' interests, surface new topics they want to hear from you about, and identify opportunities to improve.

Templates in this 

How relevant to you is the content on [product]?
Not at all relevantExtremely relevant12345

Gauge Content Relevance

This microsurvey measures the relevance of your content to readers. Use it to understand how to increase content relevance and engage readers more effectively.

See this template
How would you rate this week's newsletter?

Improve Your Newsletter (a.k.a. "The Lenny")

This microsurvey helps you gauge subscriber satisfaction with your email newsletter content and identify opportunities to improve. Embed it at the end of your newsletter to continuously collect insights.

See this template
How well did this article address what you were hoping to learn?
Not at all wellExtremely well12345

Meet Content Expectations

This microsurvey gauges how well articles on your site or blog meet reader expectations. Use it to uncover opportunities to better address user interests through content on your site.

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How useful is the content in this article?
Not at all usefulExtremely useful12345

Understand Article Usefulness

This microsurvey measures the usefulness of your content to readers. Use it to understand what would make articles more valuable.

See this template

Survey fanatic and customer experience advocate.

Allison Dickin

Head of User Research