Collections

Improve the Order Journey

Make purchasing, receiving, or returning your product smooth and seamless for your users

About this collection

The ecommerce journey doesn't end at purchase, and what happens afterwards is just as important as what happens before. Use this collection to gain insight into the full order journey and identify areas for improvement that will turn one-time buyers into loyal customers.

Templates in this 
collection

How easy was it to complete the checkout process on [product]?
Not at all easyExtremely easy12345

Improve the Checkout Experience

This microsurvey gauges the ease of the checkout experience and identifies opportunities to improve. Use it to uncover reasons for checkout abandon and to improve conversion rates.

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That's great! Is there anything that would have made your experience even better?

Improve the Delivery Experience

This microsurvey gauges satisfaction with the delivery experience and identifies opportunities to improve. Use it to uncover issues along the delivery journey and optimize the experience. Screen reader support enabled.

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How satisfied are you with your recent experience returning something to [product]?
Very dissatisfiedVery satisfied12345

Improve the Return Experience

This microsurvey gauges satisfaction with the returns experience and identifies opportunities to improve. Use it to uncover issues along the returns journey and optimize the experience.

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Is there anything that might hold you back from purchasing again?

Understand Future Purchase Intent

This microsurvey gauges customers' intentions to purchase from your site again in the future. Use it to gauge customer loyalty and identify opportunities to increase repeat purchase behavior.

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Survey fanatic and customer experience advocate.

Allison Dickin

Head of User Research