Find product/market fit

Turn your product from a 'nice-to-have' to a 'need-to-have'

About this collection

The journey to product/market fit can be challenging, often including setbacks and changes in direction. To successfully bring a new product to market, you need to validate your direction at every stage of development. This collection outlines 4 micro-surveys you can run across the new product development lifecycle. Use this collection to level up your development process and find product/market fit.

Templates in this 

How important to you is [product area]?
Not at all importantExtremely important12345

Identify Customer/Problem Fit

Every business idea starts with a hypothesis, which typically states that a potential product will solve a specific problem. But plowing ahead without validating your hypothesis is risky--one of the most common reasons why startups fail is because the product doesn't solve a large enough problem. This 4-question survey helps you understand the problem space for your idea and the potential value of solving that problem.

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How could [product] be improved to better meet your needs?

Measure Product/Solution Fit

Once you've validated your problem, the next step is to create your product and get it in front of users and figure out how effectively you've solved the problem you set out to address. This 3-question survey helps you gauge your product's ability to solve this problem and understand how close you are to a viable solution.

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How disappointed would you be if you could no longer use [product]?
Very disappointedSomewhat disappointedNot disappointed

Find Product/Market Fit

Understanding whether your product is a 'nice-to-have' or a 'need-to-have,' and for whom, is critical to bringing it successfully to market. The best way to determine the value of your product in the eye of your user is to simply know if they can live without it. This 4-question survey measures your product's ability to uniquely meet customer needs and identifies opportunities to increase traction.

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How could we improve your experience with [product]?

Improve the User Experience

Once you've achieved product/market fit, the work is hardly done. You need to constantly understand the user experience and find opportunities to improve to make sure you don't lost your hold on the market. This 4-question survey helps you measure user perceptions of usability, value, and reliability, and identify areas of opportunities.

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Survey fanatic and customer experience advocate.

Allison Dickin

Head of User Research