Gauge Price Sensitivity

Test price sensitivity using the Van Westendorp price sensitivity model

Hi there! Have a minute to answer 4 quick questions?
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At what price [per month/year] would you consider [product] so expensive you wouldn't consider paying for it?
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How to use the Gauge Price Sensitivity template

Who to target

Target users after they've spent considerable time with your product (min 30 days since signup) so they can provide informed feedback. Consider also using this template with people who are not yet customers.

When to use

Use this microsurvey to gauge the general price range users would accept

What you'll learn

This microsurvey helps you understand at what price would your users consider your product to be too expensive, at what price would they consider it to be a steal, and everything in between.


Gauge Price Sensitivity

The Gauge Price Sensitivity template is part of the Product Pricing collection.

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Product Pricing

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Allison Dickin

Head of User Research