Identify Customer Goals

Understand why visitors come to your website, then tailor the journey towared sign up based on goals

What is your primary goal while using [product]?
Goal #2Goal #1Something else
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How to use the Identify Customer Goals template

Who to target

Target new users on your homepage or marketing site that have not created an account after 5+ seconds on site.

When to use

Deploy this micro-survey to create a simple segmentation of users or identify existing personas within your user base. Run this survey continuously to capture changes in your visitor base over time.

What you'll learn

This survey helps you understand visitor motivations, which can be used to tailor message or customize journeys to sign up.

Use this collection

Identify Customer Goals

The Identify Customer Goals template is part of the Customer Acquisition collection.

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Customer Acquisition

Survey fanatic and customer experience advocate.

Allison Dickin

Head of User Research