Templates
Identify Customer/Problem Fit
Make sure your product idea addresses a problem with solving
How important to you is [product area]?
What is your biggest challenge when it comes to [product area]?
How to use the Identify Customer/Problem Fit template
Who to target
Target potential users of your product, either through a convenience sample or by targeting users of an existing adjacent product.
When to use
Use this microsurvey to validate that your idea solves a genuine problem that people would like to have solved. Run this microsurvey before you begin active development.
What you'll learn
This microsurvey will help you validate (or invalidate) your idea before you've gone too far to turn back and re-assess. Use this microsurvey to prevent wasted effort and refine your idea before development begins.
Template
Identify Customer/Problem Fit
The Identify Customer/Problem Fit template is part of the New Product or Feature collection.
Get the TemplateCollections
New Product or Feature
Survey fanatic and customer experience advocate.
Allison Dickin
Head of User Research
