Identify Customer/Problem Fit

Make sure your product idea addresses a problem with solving

How important to you is [product area]?
Not at all importantExtremely important12345
What is your biggest challenge when it comes to [product area]?
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How to use the Identify Customer/Problem Fit template

Who to target

Target potential users of your product, either through a convenience sample or by targeting users of an existing adjacent product.

When to use

Use this survey to validate that your idea solves a genuine problem that people would like to have solved. Run this survey before you begin active development.

What you'll learn

This survey will help you validate (or invalidate) your idea before you've gone too far to turn back and re-assess. Use this survey to prevent wasted effort and refine your idea before development begins.

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Identify Customer/Problem Fit

The Identify Customer/Problem Fit template is part of the Product/Market Fit collection.

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Product/Market Fit

Survey fanatic and customer experience advocate.

Allison Dickin

Head of User Research