Identify Your True Competitors

Learn what other solutions are in your visitors' consideration set and toward messaging accordingly

How likely are you to sign up for [product]?
Not at all likelyExtremely likely12345
If you couldn't use [product], what would you do instead?
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How to use the Identify Your True Competitors template

Who to target

Target visitors on your homepage or marketing site that have not created an account. Send the survey after 2+ page views and at least 10 seconds on a page to ensure they have had time to evaluate your messaging before answering.

When to use

Deploy this micro-survey to identify your biggest competitors, whether they are similar products or something totally unexpected.

What you'll learn

This survey helps you better understand who to set yourself in opposition to. The companies you see as competitors may or may not be the same ones your visitors do, and understanding this can play an important role when crafting the right message.

Use this collection

Identify Your True Competitors

The Identify Your True Competitors template is part of the Customer Acquisition collection.

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Customer Acquisition

Survey fanatic and customer experience advocate.

Allison Dickin

Head of User Research