Improve Trial-to-Subscription Conversion

Uncovers the reasons why users don't subscribe after completing a trial

What's the main reason why you haven't upgraded to a paid [product] subscription?
The free subscription is enoughDifficult to set up or useSomething else
Use Template

How to use the Improve Trial-to-Subscription Conversion template

Who to target

Target users after their trial ends and they have decided not to move forward as a paid customer.

When to use

Use this microsurvey to find ways to make onboarding easier and strengthen the conversion funnel

What you'll learn

This microsurvey helps you understand the primary reason why your users chose not to upgrade to a paid subscription, and helps you uncover what could have been done to make it easier for your users to get started with your product.


Improve Trial-to-Subscription Conversion

The Improve Trial-to-Subscription Conversion template is part of the Onboard More Customers collection.

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Onboard More Customers

Survey fanatic and customer experience advocate.

Allison Dickin

Head of User Research