Measure Customer Effort

Measure the perceived effort for customers to accomplish their goals for using your product

[product] makes it easy for me to [INSERT TASK/GOAL].
Disagree stronglyAgree strongly12345
Use Template

How to use the Measure Customer Effort template

Who to target

You may want to target new users specifically (e.g., less than 30 days since signup). For a more general read, target those who have considerable experience with your product (e.g., 30+ days since signup)

When to use

Use this microsurvey to identify opportunities to optimize your customer journey

What you'll learn

This microsurvey helps you understand how well your product meets the needs of your customers, and uncovers what you can do to improve the customer experience.


Measure Customer Effort

The Measure Customer Effort template is part of the Customer Experience collection.

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Customer Experience

Survey fanatic and customer experience advocate.

Allison Dickin

Head of User Research