Templates

Measure Net Promoter Score (NPS)

This microsurvey measures Net Promoter Score (NPS) by asking users how likely they are to recommend your product

How likely are you to recommend [product] to a friend or family member?
Not at all likelyExtremely likely137524869100
What made you give that rating?
Use Template

How to use the Measure Net Promoter Score (NPS) template

Who to target

Target users who have completed onboarding and have substantial experience with your product (e.g., 5+ sessions or 30+ days since sign up).

When to use

Deploy this microsurvey to track customer loyalty and advocacy. Run this microsurvey continuously to capture insights over time.

What you'll learn

This microsurvey provides broad insight into why users would, or would not, recommend your product and tracks changes in likelihood to recommend over time. This metric is often used as an indicator of customer loyalty.

Template

Measure Net Promoter Score (NPS)

The Measure Net Promoter Score (NPS) template is part of the Customer Experience collection.

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Allison Dickin

Head of User Research