Templates
Understand Future Usage Intent
Measure users' intentions to continue using your product and identify churn risk early
How likely are you to continue using [product] for the next 3 months?
What would make you more likely to continue using [product]?
How to use the Understand Future Usage Intent template
Who to target
Target users about 75% of the way through their subscription (e.g., Month 9 of 12- month membership or week 3 of monthly membership).
When to use
Deploy this microsurvey to get insight into churn risk before it occurs. Or, run continuously to include it as a core Customer KPI alongside other business metrics.
What you'll learn
This microsurvey gives you an early gauge on churn risk and allows you to track how efforts you make to improve impact user intent. This microsurvey also surfaces opportunities to increase retention.
Template
Understand Future Usage Intent
The Understand Future Usage Intent template is part of the Reduce Customer Churn collection.
Get the TemplateCollections
Reduce Customer Churn
Survey fanatic and customer experience advocate.
Allison Dickin
Head of User Research
