Understand Future Usage Intent

Measure users' intentions to continue using your product and identify churn risk early

How likely are you to continue using [product] for the next 3 months?
Not at all likelyExtremely likely12345
What would make you more likely to continue using [product]?
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How to use the Understand Future Usage Intent template

Who to target

Target users about 75% of the way through their subscription (e.g., Month 9 of 12- month membership or week 3 of monthly membership).

When to use

Deploy this microsurvey to get insight into churn risk before it occurs. Or, run continuously to include it as a core Customer KPI alongside other business metrics.

What you'll learn

This microsurvey gives you an early gauge on churn risk and allows you to track how efforts you make to improve impact user intent. This microsurvey also surfaces opportunities to increase retention.


Understand Future Usage Intent

The Understand Future Usage Intent template is part of the Reduce Customer Churn collection.

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Reduce Customer Churn

Survey fanatic and customer experience advocate.

Allison Dickin

Head of User Research