Understand Willingness to Pay

Test price elasticity by gauging willingness to pay at progressively higher and lower price points

How likely would you be to buy [product] if it cost $20/month?
Definitely would notDefinitely would12345
Use Template

How to use the Understand Willingness to Pay template

Who to target

Target users after they've spent considerable time with your product (min 30 days since signup) so they can provide informed feedback. Consider also using this template with people who are not yet customers.

When to use

Use this microsurvey to learn the degree to which users may accept higher pricing

What you'll learn

This microsurvey helps you understand the willingness of your users to pay for your product at a variety of prices.


Understand Willingness to Pay

The Understand Willingness to Pay template is part of the Product Pricing collection.

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Product Pricing

Survey fanatic and customer experience advocate.

Allison Dickin

Head of User Research